Tailor-Made collection

At Selma & Co., each exceptional estate, hotel, and location in Provence has a soul. We create bespoke fashion collections that reflect this unique identity through refined feminine pieces, designed to extend the exceptional experience your property offers.
All our pieces are designed and produced with sustainable fashion ethics in mind, both in the fabrics and in the production cycle.

Understand the essence of our work with some examples:

Foam Dress – Sage Green

Fluid lines, textured mesh and natural look.
The Écume dress embodies a calm femininity, structured by a graphic openwork knit that is soft to the touch.
Its cut delicately highlights the waist before opening in a wide and elegant movement.

Made from 90% eco-friendly cotton , it combines comfort and awareness in a sage green tone that evokes dry grass and southern light.

To wear:
• Alone for a slender and pure silhouette
• Or with a light cardigan for your late afternoons on the terrace

Éclat Dress – Openwork Ecru

Purity of line, delicacy of pattern.
The Éclat dress hugs the body with quiet elegance.
Its graphic openwork knit reveals just the right amount of light, for a sculptural look, without ostentation.

Ideal for an evening dinner, a ceremony in the sun or a moment spent in the countryside, it can be worn alone or doubled depending on the intention.

Knitted in natural ecru yarn , it combines minimal refinement and second-skin comfort.

Calm Set – Soft Sand

An everyday essential, revisited with gentleness and precision.

The Calme set combines soft, breathable mesh with a fluid, enveloping cut.
The V-neck sweater creates a delicate neckline, while the long, wide sleeves drape naturally over the wrists. The high-waisted, wide-leg pants elongate the silhouette without restricting it.

Designed for moments of rest, work or transition, it dresses effortlessly , with quiet elegance.

Lys Dress – Sand Beige

Long silhouette, second-skin material and fluid movement.
The Lys dress delicately hugs the body without ever restricting it. Knitted in a soft, dense ribbed knit, it structures the silhouette while accompanying every movement.

Its V-neckline and wide straps balance the shoulders.
An ideal piece for bright days or quiet evenings, to be worn barefoot or belted as desired.

 Get in touch and discover all our pieces to create your 2025 collection.