Our Story

        Selma & Co is the result of years of experience and partnerships that led its founder, Selma, to offer every exceptional service that the most remarkable places in Provence could dream of — from creating a bespoke fashion collection for each estate and hotel, to curating signature home fragrances, and preparing seamless guest check-ins and check-outs.

Created in Provence, in the gentle light of its exceptional estates, Selma & Co began with a simple idea: to offer these unique places a presence worthy of their prestige. A presence that is discreet, yet invaluable. A presence that enhances without ever imposing.

This is how our private concierge service came to life, designed to support property owners in the preparation of their homes. From natural-product interior cleaning, to refined staging, welcoming guests, and restoring the space after their departure — every gesture is carried out with care, respecting the place and those who live there, even if only for a few days.

 

 

And Selma & Co did not stop there. Very soon, we wanted to go further — to give each estate a visible soul.
We envisioned an exclusive fashion collection for every place: feminine, elegant, and comfortable pieces designed to embody the aesthetic and identity of the estate. We create little, but we create right. Each piece is embroidered, tailored, and crafted to last, to be worn with joy.

And because this is not only about clothing, but about identity, we added a personal styling service to help women express their own light — choosing the right colours, understanding their shapes, revealing themselves.

Nowadays, Selma & Co is far more than a service.
It is a house dedicated to the art of hosting and natural elegance.
It is an alliance of simple gestures and noble intentions.
It is a bridge between places and the people who inhabit them, between aesthetics and intimacy, between the present and the memory.

Welcome to Selma & Co.

Every detail counts. Every place deserves its own signature.